Objective Create a memorable brand for a boutique chain based in San Francisco. Design a company logo, color palette, business system, and brand postcards.
Approach Parkners is an app which provides parking-spot sharing services for users – not only for customers looking for a cheap place to park, but also for parking spot owners who are interested in earning a little extra cash. Many people commute to their offices, but the expensive parking fees make it impossible to park easily. On the other hand, there are parking spots paid for by owners that are vacant or unused during the day. Parkners finds a win-win situation for both: when parking spot owners vacate their spots for the day, renters can rent their spots to park.