JOANNE CHIA-AN LIN
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Capital One Rebrand Project

Project
Capital One Rebrand Project

Objective
Redesign logo, other applications, and brand guidelines

Approach
This is a rebranding project for Capital One Bank. Change the primary color to orange-red. The idea is from Golden Gate bridge and Nasa astronaut suits. Therefore I named this color, Capital Orange. The focal point is the lower case "o" of the one. It makes people more focus on the idea of "the one", "the best one". The minimal design of new logo gives the company more confident attitude.

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billboard1.jpg